If you run a small business in Arizona, your website is often the first impression you make on a customer. Whether someone is searching for a landscaper in Mesa, a bakery in Tempe, or a massage therapist in Peoria, they’re judging your business in seconds.
Here’s the reality, if a customer can’t figure out what you do or how to reach you in 10 seconds, you’re losing them.
So, what does a solid Arizona small business website need? Let’s break it down.
This sounds basic, but you’d be surprised how many websites hide their phone number in a random corner or don’t list their hours at all.
A lot of customers here call before they visit, maybe to check if you’re open in the summer heat or if you travel to their area.
Phone number (make it clickable on mobile)
Email address or contact form
Business hours
Address (or “service areas” if you travel to clients)
Example: A Tempe-based pool cleaning service has their phone number in the top right corner of every page and a “Call Now” button that works on mobile.
Don’t make people guess. The first few seconds on your site should tell them exactly what your business offers.
Quick tip: Your homepage headline should answer two questions:
What you do (“Residential Landscaping & Irrigation Services”)
Who you serve (“Serving Chandler, Gilbert, and Queen Creek”)
Example: A Peoria bakery might lead with “Custom Cakes & Fresh Pastries Baked Daily in Peoria, AZ” instead of just “Welcome to Our Bakery.”
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Learn MoreMore than half of your visitors are viewing your site on their phone. If it’s slow, hard to navigate, or looks “squished,” they’ll bounce.
Why it matters here:
We’re an on-the-go state. People are looking up your business while in line for coffee, on a lunch break, or even in traffic (hopefully not driving).
Example: A Scottsdale home cleaning company has a one-click “Get a Quote” button that’s front and center on mobile screens.
If you want to show up for searches in your city, your site needs to speak Google’s language.
Easy local SEO wins:
Include your city name in your page titles and descriptions.
Create a “Service Areas” page listing all the cities you serve.
Use real photos from your work in Arizona, such as desert landscaping, local storefronts, or the city skyline.
Example: A Gilbert HVAC company has pages for “AC Repair in Gilbert,” “AC Repair in Mesa,” and “AC Repair in Chandler,” each optimized with local photos and reviews.
Social proof matters. People trust other customers more than they trust your marketing copy.
Why it matters:
In Arizona, word of mouth is huge, especially in smaller communities or tight-knit industries.
How to add them:
Showcase Google reviews on your site.
Include customer photos or video testimonials for extra trust.
A strong small business website doesn’t have to be complicated; it just has to make it easy for customers to know what you do, trust you, and take the next step.
If you’re in Arizona and your site is missing one (or more) of these must-haves, you’re probably leaving money on the table.
The good news? They’re all fixable, and your future customers will thank you for it.
